Web Analytics Specialist
Odixcity Consulting · Mali
Job description
About the role
We are looking for a detail‑oriented, data‑driven Web Analytics Specialist to support strategic decision‑making. You will implement tracking, analyze user behavior, and deliver actionable insights to improve website performance, marketing campaigns, and conversion rates.
Key responsibilities
- Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
- Analyze web traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
- Develop and manage clear dashboards and reports using Looker Studio, Data Studio, or Tableau to track key performance indicators.
- Collaborate with marketing and development teams to design and execute A/B and multivariate tests.
- Regularly audit tracking implementations to detect and resolve data gaps or issues.
- Provide proactive, actionable recommendations to improve digital marketing effectiveness and ROI.
Required profile
- 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
- Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with SQL or data‑visualisation tools (e.g., Looker Studio) is a plus.
- Strong ability to interpret data, identify trends, and create data‑driven narratives.
- Basic knowledge of HTML/JavaScript is highly preferred for tag implementation.
- Stable, high‑speed internet connection with a reliable backup.
- Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.
Required skills
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Adobe Analytics
- Looker Studio / Data Studio
- Tableau
- SQL
- HTML
- JavaScript
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Published 1 hour ago
Expires 1 month from now
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Odixcity Consulting
Mali