Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn complex data into clear, actionable insights. You will support strategic decision‑making by implementing tracking, analysing user behaviour, and delivering reports that optimise website performance and marketing ROI.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag management systems like Google Tag Manager.
• Analyse web traffic, user behaviour and conversion funnels to uncover optimisation opportunities.
• Develop and manage easy‑to‑understand dashboards and reports using Looker Studio/Data Studio or Tableau.
• Collaborate with marketing and development teams to design and run A/B and multivariate tests.
• Audit tracking implementations regularly to detect and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing effectiveness and ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis or digital marketing analytics.
• Strong attention to detail and ability to meet deadlines in a fast‑paced environment.
• Self‑motivated with a passion for turning data into insights.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (preferred)
• Basic HTML and JavaScript for tag implementation